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What is a QR Code?
QR Code is a two-dimensional version of the barcode, typically made up of black and white pixel patterns. Denso Wave, a Japanese subsidiary of the Toyota supplier Denso, developed them for marking components in order to accelerate logistics processes for their automobile production. Now, it has found its way into mobile marketing with the widespread adoption of smartphones. “QR” stands for “Quick Response”, which refers to the instant access to the information hidden in the Code.
What are the benefits of using QR Codes?
They are gaining popularity because of their versatility. You can use them to gather feedback to improve your products or services, increase customer engagement with images or videos, or even promote your business via events and coupons. All of these can be done with just a single scan!
How do I scan QR Codes?
Depending on your device, you might already have a built-in QR Code reader or scanner. Open the camera app on your mobile phone and hold it over a Code for a few seconds until a notification pops up. If this doesn’t happen, check your settings and see if QR Code scanning is enabled. Still not working? Don’t worry, all you have to do now is install third-party QR Code readers from your app stores.
Examples of suitable products to have a QR Code:
– Luxury Fashion – New Blue Collection
– Build Custom Pack with True Calssic
Marketing with QR Codes
Since QR Code scanning is now possible for anyone with a smartphone, companies from a wide variety of industries are using QR Codes in their marketing strategies—both for print and digital marketing. To give you a bit of inspiration for how this works, we’ve created a few marketing scenarios based on fictional brands.
Consumer Packaged Goods
Betty Baker is a company that sells baking goods online and in-stores. They added Rating QR Codes to all their product packaging to compare customer satisfaction among a few new products. They then compiled these ratings to decide which of their products to prioritize.
Finance & Insurance Companies
A financial consultant like Global Worth Trust uses QR Codes to make their networking efforts run more efficiently. At conferences, they use vCard Plus QR Codes on event badges and business cards so contacts can save and share their contact details automatically in the form of a digital business card.
Tourism
Trekker Tours is a tour operator that uses print marketing to promote their tourism packages. They use Video QR Codes on poster ads, magazine ads, and even office windows so that users can get a visual taste of their customer experience—even outside of opening hours. What’s more, Trekker Tours can calculate print marketing ROI (return on investment) and optimize their QR Code print campaigns.
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